Market Entry and Exit Coursework Example | Topics and Well Written Essays - 750 words

Market Entry and Exit - Coursework Example Body The factors that influence market entry timing include demand of the product and the technological advancements that are related to the product. Whenever a new product is being launched, questions regarding the success of the product suffice. These questions include: what is the main purpose of the product or what need will the product satisfy, what are the features of the product that differentiates it from other products that are already available in the market (Schmoch, 2006). These questions revolve around the economics topic of Demand and Supply. The analysis of launching the product that takes place before the product is actually launched, involves discussion about: the substitute and the complementary goods available in the market of the product, and what segment of the market will be attracted by the product and whose demand will the product satisfy. When a product or service is launched into a market, consumers do not start purchasing the product right away and the prod uct does not capturers the entire target market in a very short period of time. Consumers need time to learn about the product and gain confidence in the product. Each product has a learning curve; this learning curve shows how well consumers have understood the product and how many consumers have understood the options and needs that the product satisfies. ... found it difficult to carry these bottles everywhere in their hands, thus a need for a smaller size bottle existed, Coke realized this need and introduced 300ml bottles which satisfied the existing needs of the consumers. As soon as the product is available in the market and consumers have learned about the product and have started using the product, the producers understand what the concerns that consumers have regarding the product are and they change the product accordingly to make it more acceptable among the target market. Another key element that is attached with the timing of entry in the market is the competitors. Competitors start entering with the same kind of new product as soon as they understand the nature and design of the product, they make certain changes to the product to differentiate their products from the existing product and then they launch their own product in the market (Miles, 2011). How fast competitors will enter the market depends on the product itself. I f the technology used to create the product is easily available, is inexpensive and the cost of switching to this new technology is low, then competitors will easily enter the market with their competitive edition of the product. On the other hand, if the product requires very expensive technology, high amount of investment and the switching cost to a new technology is high, the competitors will experience difficulty in creating a new product and their entry will be delayed. As long as competitors do not enter the market, the producer of a new product can maximize profits and have enough time to implement hurdles to stop the competitors from entering the market. Once the competitors enter the market, the consumer choices increase. Thus the profitability of the producer that has first come

Preincible of leadership Essay Example | Topics and Well Written Essays - 250 words

Preincible of leadership - Essay Example Sample bias can be avoided by selecting the right people to ask the questions. Similarly, response bias can be avoided by making sure that respondents are asked questions right after the event while the information is still fresh. Another good avoiding such error is to make respondents note down or evaluate each stage of leadership separately from different aspects. This will enable them to note down the information and will prevent information overload and all of this will avoid all types of bias from the research. 2) Question 1: Is causal relationship always cyclic? Answer: Causal relationship is not always cyclic and can mislead the researcher if precautions are not taken well in advance. Cyclic complexes can exist in a research, but they can be avoided by defining a dependent and independent variable and conducting the research keeping in mind the nature of the test, and dependent variable that has to be tested. Question 2: What bias can exist in a causal research? Answer: The bi as that can exist in a causal research is researcher bias. A research should try to minimize this bias by using proper data analysis programs and other tools that may help him with the research. Works Cited: Malhotra, Naresh.. â€Å"Marketing Research: An applied orientation†. London: Prentice Hall, 2009. Print

What Influences Teenagers To Smoke?

What Influences Teenagers To Smoke? Why and what influences teenagers to start smoking? This is the topic that no one has the accurate answer. It has been recorded that teenagers smoking is on the rise lately and the exact reason for it, is still unknown. It cannot be denied that everyone dislikes smokers and even the smell of cigarettes can be an unpleasant feeling, but no-one tries to understand why teenagers start smoking in the first place. In this research, it be seen how we tried to find what influences the teenagers to start smoking despite all the warnings, awareness and most importantly the knowledge of knowing that cigarettes smoking are injury to health. Among adults who smoke, 68 percent began smoking regularly at age 18 or younger, and 85 percent started when they were 21 or younger (American Lung Association, 2012). Despite all the millions spent to avoid people to smoke, still the smokers seemed to give very little concern about this matter. As a matter of fact, it cannot be denied that cigarette smoking has been a norm in this 21st century. You can eat five portions of fruit or vegetables a day and exercise regularly but healthy behavior means little if you continue to smoke. (Netdoctor, 2012) Mostly everyone knows that smoking can cause cancer and other sort of illnesses and the most dangerously is lung cancer but despite the warnings, smokers are still addicted to it. For them, they think by smoking cigarettes, it can provide relief and a sort of consolation. As known to all even to the smokers itself, smoking cigarettes bring more harm and cause serious health issues not only to the person smoking but also to those exposed to it. Still, why do people even pick up such a habit even though they are aware of all the health risks related to smoking? So in order to avoid the increase of smokers, I agree that cigarette smoking should be banned just as drug consumption. So the main reason this research has been done is to reveals what influences teenagers to start smoking. What influences teenagers to smoke is proved by the researcher as they have planned to use journals and articles in chapter two. In the official journal of the American Academy of Pediatrics, it is found that boys and girls alike think smoking may be an effective tool for weight control. Where else, in a study published in Journal of Consumer Research by researcher Cornelia Pechmann, (2011) concluded that adolescent are influenced and affected by the type of tobacco advertising and media they are exposed to. Using both quantitative and qualitative methodology, the researchers have stated the analysis of methodology using the Statistical Package for the Social Sciences (SPSS) method. Moreover, in chapter five of this research, the researcher is able to summarize the whole research work and make recommendation to the areas with problems that are identified in the research. Tobacco substance is one of the hazardous substances that is created thousand of years ago. It destroys the smokers health. Once you start smoking, you cannot quit. Cigarettes is something like drugs and very addictive to smokers. As we all know and are aware of, smoking is something hazardous to everyones health. Young people smoke for many reasons. They are not aware of what they would be facing and how it will affect their future. Other than that, when a person smokes, not only that particular person will be affected with the consequences but also the ones surrounding that person who inhale the cigarette smoke. These people are in a higher risk to be diagnosed with the consequences such as lung cancer than the person that smokes those passive smokers have the most dangerous effect. That is the main reason why when the word smoking is mentioned it reminds everyone of cancer. Programs and events that are being handled in order to bring awareness to the public about the effects of sm oking are also not helping. Therefore, this research is primarily done to know what are the actual reasons teenagers nowadays are influenced in the habit of smoking. Chapter 2: Literature Review Our thesis aims to find out what influences teenagers to start smoking. For our purposes we conducted a literature search using journals, books and articles. Our review highlights on the major reason of teenagers smoking. The reasons why teenagers now days are influenced in smoking are difficult to be categorized. In the body of literature examined, it was said that the rise in the rates of teenagers smoking was due to the fact that many teenagers were influenced by friends, advertisements, undergoing peer pressure, influenced by parents or weight control. According to the Youth Smoking Survey(2012), it is concluded that 22% of youth between grades 6 to 9 and 48% of youth between the grades 10 to 12 are reported have tried a tobacco product for at least once. 3% of this youth that has tried the product is reported to be current smokers. Several other studies says that the reasons that causes teenagers to start smoking is low self-esteem and the influence of advertisements that gives them an impression that smoking is sociable and help them get in the in crowd. Research has illustrated that coping with stress is a reason to smoking. Just like adults, teenagers use smoking to relieve stress, where the nicotine in the cigarette quickly activates the pleasure side of the brain which creates positive feelings and sensation. The extensive review by Dr. Sheila Bonas, (2012) a lecturer in health psychology, Coventry states that most smokers first start experimenting with cigarette in their teens. It is said that in UK the percentage of teenagers smoking is increasing as they get older. The reason behind the causes of children start smoking includes parents influence. Children whose parents smoke are in a higher risk of starting when compared to those children whose parents are non-smokers. Moreover, according to the study by the World Health Organization, (2012) it is found that the teenagers who were mostly smokers were lonely, had difficulty talking to parents, and had problems at school and so on. Another interesting point that Dr. Sheila Bonas , (2012) has stated was social learning. Social learning theory describes how we learn by example from others. Normally we are easily influenced by our parents and other people that we look up to, which lead us to copy their behavior and try smoking. According to the writer, Todd Flemming, (2012) smoking is getting more familiar in our society that you will have your friends or family members who smoke. In our society, smoking is getting very addictive for everyone that it is unobjectionable and a new trend for this generation. It is stated that this smoking habits usually comes from the ones early or mid-teenage years. The most common reasons are peer pressure. Those who to start smoking; they are most likely get a lot of pressure from their friends or classmates. Teenagers do have a lot of doubts against smoking. They think that they can only become friends with their peers if they start smoking. Children with low self-confidence in themselves, they tend to start smoking just to hang out with the most popular kid. Furthermore, the environment does take place in which the teenagers grow up. They start following their parents, siblings, or relatives who smoke. Toddy Flemming (2012) wrote saying that some children will start picki ng up the habit its either consciously or unconsciously. Some children have the feelings to become matured, just to be with those who are adults. We do agree with Toddy Flemmings points about the smoking habits. His points really helped our research by pointing out the right causes of smoking habits among teenagers. As said by Todd Flemming, peer pressure is said to be one of the reasons why teenagers are influenced to smoking cigarette. This can be seen in a research done by Neil Smith (2012) who states that most kids respond to peer pressure differently. They are opened to its influences in their early teens. This is where they care more about what are their friends opinion than anything else and will try their very best to stay in their friends good graces. As mentioned by Dr. Sheila Bonas (2012) earlier, unable to cope with stress is also the reason for teenagers to begin smoking. This point has also been elaborated by Neil Smith where he states that teenagers and adults that have poor strategies in solving problem and dealing with stress is in more risk of adopting the smoking habit. The rebellion is also another fascinating point that has been put forward by Neil Smith. As we all know and are aware of, the kids now days has begin to push the envelope in the terms of rules and boundaries. O ne of their ways of doing this is by smoking cigarettes, especially when the appeal comes in the form of demanding. For example when someone warns them not to do a particular matter that is when they would want to do it. The phenomenon of smoking among teenagers has been rising extremely high. This research paper is targeting at youth with the intention to gather what influences them to start smoking. As known to all, there are many reasons why adolescents picking up the smoking habit and one of the most common reasons are peer pressure. It cannot be denied that being a teenager can be extremely difficult in todays world and one of the biggest difficulties is when they face the problem of peer pressure. To us whether we like it or not, we have to admit that friends play a major role in a teenagers life. According to the author, Lindsey Samilian, (2012) states that teens smoke because their friends do and as we all know, teenagers spend most of their time with friends, so this is the evidence on how they get influence by their friends who smokes. Furthermore, another interesting point according to the Child Psychology Research Blog, teenagers with higher exposure to movies and television programs that feature characters smoking are more likely to start themselves. So it can be concluded that the higher the exposure a teenagers to movie star smoking, the higher the possibility that the teenagers will start smoking. These resources have helped us a lot in our research paper. It has given us an extra input regarding of our problem statement. In a nutshell, we do agree with the authors point of views which eventually helped us gain more knowledge on cigarette smoking. Chapter 3: Research Methodology Research is a general term among which basically covers all kinds of studies that used in academic activity which includes investigation of a particular topic using a variety of reliable resources. The main purpose of research is to find out the truth which is hidden and which has not been discovered yet. The Advanced Learners Dictionary of Current English, 1952 claims that the meaning of research as a careful investigation or inquiry especially through search for new facts in any branch of knowledge. In short it can be explained that research defines as the search for knowledge through objective and systematic method of finding solution to a problem. It can also define in three major ways which is by establishing facts, analysing information, and new conclusions. In a clear perception, research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods or techniques but also the methodology. Besides that, researchers also need to understand the assumptions underlying various techniques and the criteria by which they can decide that certain techniques and procedures which will be applicable to certain problems. In a simplest way, it is necessary for the researcher to design his methodology for his problems as the same may differ from problem to problem. Furthermore, research methodology is a set of procedures or methods which used to conduct research. There are two broad approaches of research methodology which is qualitative methods and quantitative methods. Both these methodologies have different functions. As for quantitative research, it is about investigating thing which could be observed and measure in some way. Such observations and measurements can be made objectively and repeated by other researchers. Whereas qualitative research, on the other hand, is an attempt to increase the understanding of why things are the way they are in our social world and why people act the way they do (Marshall Rossman, 1999). In a nutshell, qualitative methods aim to discover the underlying motives of human behaviour. Through such research we can analyse the various factors which motivate people to behave in a particular manner or which make people like or dislike a particular thing. A quantitative methodology test theory concludes from the existing knowledge, through forming hypothesized relationships and suggested outcomes for the study; qualitative researchers are guided by particular ideas, perspectives or hunches regarding the topic to be investigated. The quantitative methods used produced reasonable scientific answers, and as a result of this data, action was developed and changes took place. Quantitative research demands a random selection of sample from the study population and a random assignment of the sample to the various study groups. There are three key factors of quantitative research. The first key factor is control which is the important element because it enables the scientist to identify the causes of his or her observations. The second key factor is operational definition where the terms should be defined by the procedure used in order to avoid any confusion in meaning and communication during the investigation. The final key factor is replic ation where the data obtained from the experiment carried out should be reliable. The weakness of the quantitative approach is that random selection is time-consuming, with the result that many studies use more easily obtained sample. This inhibits the possibilities of generalization, especially if the sample is too small. In quantitative research, the researchers maintain a fixed objective view to understand the facts. The use of some procedure may bring no direct contact with the topics at all as in postal questionnaire surveys (Quantitative and Qualitative Approaches, Christina Hughes, 2012). On the other hand, a qualitative research is mainly to describe a particular aspect of the phenomenon, using a view to explain the subject of the study. According to Benoliel, 2012 he described qualitative research as modes of systematic enquiry concerned with understanding human beings and the nature of their transactions with themselves and with their understandings. Methods such as grounded theory and ethnography research can be described as a qualitative approach. In order to adding quality to the data obtained, it helps in subjects to increase issues and topics that researchers would not have included in a structured designed research. When qualitative methods lose on reliability they gain in terms of validity. They provide a more depth and rich description. One weakness of a qualitative methodology is the fact that the process is under-standardized and depends on the insights and the abilities of the observer, thus making the judgment of the theory difficult. Study has examined that this issues can be demonstrated that reliability could be assessed by using independent experts to examine different aspects of the methods of developing grounded theory. However, one must question the feasibility of using such a costly process in terms of time and money in order to check the theory of qualitative study (Quantitative and Qualitative Approaches, Christina Hughes, 2012). In order to help us get more information about our research, we have chosen to use questionnaires as it seems to be a logical and easy option to collect information from people and to find out what are their opinion on teenagers now days smoking. The respondent can decide to use closed or open questions, and is also offered multiple choice questions from which to choose the statement which nearly describes their answer or opinion to a statement. Other techniques such as, case study and interviews was not chosen to be used as our source from the respondent because it takes a longer period and it enables face to face discussion with the respondent which requires a suitable person to be interviewed. The methods or techniques employed to analyze the data collected is through the internet and pubic survey. We did a small survey where we can ask a few people regarding of what they think about smoking and also what they think that influences teenagers to smoke cigarettes now days. A positive outcome from the survey has been done since our respondents were mostly elderly people and young adult. Chapter 4: Analysis of Methodology This study is based on the problem statement that we choose for our research which is What influences teenagers to start smoking? This study took place at Segi College Kuala Lumpur between October 11 and October 12. The questionnaire was given to the Segi students range of the age between 18 to 24 years old. For the results based on the questionnaires, a total number of twenty respondents were chosen for this research. Out of 20 respondents, 60% found under male category and the rest 40% under the female category. A total 95% agreed that the main influence of teenagers to smoke cigarettes are friends and the rest 5% of the respondents answered that parents are the main influence. Based on the questionnaire that was given out, we have researched that 60% of the respondents are smoking and 40% of the students do not smoke. Moreover, 75 % disagreed that they have intend to stop smoking in the next six months whereas 25% agreed that they will stop smoking for the next six months. 25% strongly agreed that their husband, wife or partner will be supportive or helpful to try stopping them from smoking. 50% agreed that their husband, wife or partner will be supportive or helpful to try stopping them from smoking and the rest 25% did not agree any of the people that they think will be supportive or helpful. 66.67% strongly agreed that their family members will be very supportive stopping them from smoking whereas 25% agreed that only their family members will help them to stop smoking and the rest 8.33% did not agree about the statement that was given.16.67 % totally agreed that their friends will be supportive or helpful to try stopping them from smoking.33.33% agreed that their friends will help them to try stopping them from smoking and 50% did not agree that their friends will give motivation or even being supportive to help them stop smoking. Other than that, 8.33 % strongly agreed that their working colleagues will help stopping them from smoking. 50% agreed that their working colleagues will help be supportive to stop them from smoking and the rest 41.67% did not agree about their working colleagues. Furthermore, 25% of the respondents answered that it is difficult for them to stop smoking because they enjoy it.16.67% answered that they are too addicted to smoking until it is difficult for them to stop smoking.25% of the respondents had answered that they do not have enough of will power to stop smoking and the rest of 33.33% cant resist the craving for cigarette. 25% respondents answered that their family will be the prime reason if they have the in tend to stop smoking. While 8.33% respondents answered that their partner is the prime reason if they have the courage to stop smoking whereas 66.67% respondents answered that their health is the prime reason. 58.33 % of the respondents prefer to smoke because influenced by their friends. 16.67% of the teenagers answered that they want to look macho if they smoke and 25% choose to smoke because of their curiosity. 16.67 % of the respondents answered that the reason why they are addicted to smoking is because of their peer pressure.33 .33% choose depression as their answer based on the question on why are they addicted to smoking. The other 50% answered that they are stress and thats why they are addicted to smoking. 100% agreed that society do play an important role in teenagers smoking habit. Other than that, 25% of the respondents answered that they began to smoke regularly age range between 11-15 years old. 58.33% of the respondents answered age range between 16-18 years old was the age they began to smoke cigarettes and while the others 16.67 % start smoking age range 19 and above. As the research of the questionnaire was going on, we found out that 50% agreed that smoking really aids weight loss and the other 50% disagreed with the statement. 40% agreed that they will consider taking up smoking to lose weight and 60% disagreed that they do not consider taking up smoking to lose weight.20% of the respondents agreed that it will affect the relationship or interaction with them if their friends smoke and the rest 80% of the respondents disagreed. Moreover, 30% agreed that cigarettes should be made illegal and 70% strongly disagreed that cigarettes should be made illegal. 40% of the respondents which are the non-smoker agreed that they will consider smoking and 60% of the respondents which are the non-smoker disagreed that they will ever consider smoking.45% agreed that they will feel bothered when people smoke cigarettes around them and the other 55% disagreed with the statement. 85% of the respondents which are non-smoker agreed that they will consider giving ad vice or motivate their friends or family members to stop smoking whereas 15% disagreed that they will consider or give support to their friends or family members to stop smoking. Last but not least, 5% of the respondents feel comfortable when their opposite sex smokes. 80% of the respondents answered uncomfortable and 15% answered I dont mind if their opposite sex smokes. Mean 16.8 Median 20 Chapter 5: Conclusion Recommendation As a conclusion, we would like to say that many people have different prospects on smoking. Being aware of the dangers of smoking and how it can harm a persons health, we still wonder why some people actually even pick up this bad habit. Many still dont realize that they are not only harming themselves but also others by smoking. The government has done its duty by giving a helping hand in reducing the amount of smokers in the country by increasing the price of the cigarettes. There are many answers to why teenagers nowadays are influenced to the smoking habit. According to our research, we have concluded that the main influence is friends. It may be in any form. That is by trying to be in the in group or being forced by their friends to try to smoke and later on being addicted to it or even because of low self-esteem. Eventually one day, our country will be a smoke free where the population of smokers will decrease dramatically. Based on our research, we would like to give some recommendations that we think can help in reducing the amount of smokers in our country. First of all, mass media as we all know is a large influence on teenagers nowadays. The teenagers tend to follow or adopt whatever that is being advertised or shown in the media. Not only advertisements on smoking will affect the teenagers but celebrities also play a big role. Teenagers tend to adopt the characteristics of their favourite celebrity through the media. If a celebrity smokes, so as the fans of the celebrity. Moreover, the media may also lend a helping hand by organizing various anti-smoking campaigns is that associated with the negatives of smoking and how it may affect a persons health and also the people surrounding him. Next is home. Home is the main place where children get their knowledge from. Whatever, they see and hear is doing great effects to the development of their personalities and also their attitudes. The bad habit of smoking depends on how the parents bring up their children. By showing the children good examples, by not smoking or smoking in front of them, may help them to not pick up the habit. Giving them knowledge in order for them to be aware of what are the negatives of smoking and how it can causes cancers at an early age will help them get a clearer picture on smoking. Lack of parents guidance and supervision may cause the children to feel lonely and stressed up. This may lead them to picking up the habit. Finally would be the schools. The school is the place where children and teenagers spend most of their time. It is the place where they develop their personality and characteristics. The schools should set rules and policies that will help to guide the students to have a proper behaviour and form into a good young adult that is able to lead his life in a proper way. By having the Moral subject in school will also help the students realize what is good and what is bad for them. They are able to get a good picture on it and try their best to not fall into the wrong habits.

Wolfgang Amadeus Mozart :: essays research papers

Wolfgang Amadeus Mozart’s name is familiar even to people who know little or none of his music. However, Mozart’s fame is based on two different frames of reference: firstly, being the most famous child prodigy in music history (as both a performer and a composer) and secondly, his unquestioned brilliance as an adult composer of Classical symphonies, operas, chamber music, sonatas, church music, and concerti for various instruments. Perhaps what he is best remembered for are his operas.	 His astonishing rate of production continues to stupefy scholars today. In his short life, he composed over 600 works, including 21 stage and opera works. The most obvious distinction between Mozart and other opera composers is that he was the master of all other branches of composition. Mozart’s operas are from a mind that thought symphonically, so even if you don’t know what’s going on, you can tell you are listening to an extended piece of music in which the dramatic incidents form a part of a perfectly coherent whole. Mozart wrote from some excellent libretti, yet the music is always the dominant element, giving the action inflections of meaning the words alone couldn’t reflect. Furthermore, until Mozart’s emergence, operatic characters where generalized and typical. Mozart was the first to put real people up on the stage, people who had real emotions that were inconsistent and whose personalities were evolutionary. In 1767, the Mozarts went to Vienna where Wolfgang was commissioned to compose his first opera, La finta semplice, K. 51. Intrigues created by envious composers, prevented this first opera from being performed. However, another charming early theatrical work of Mozart, Bastien und Bastienne, an opera buffa, was performed in Vienna where it was greeted with much acclaim. His first major serious opera, Mitridate, was performed in Milan in 1770 when he was only fourteen, and it was received with unqualified raves that critics compared him to Handel. The 1780’s began the struggling times for Mozart, although the Emperor, who thought highly of Mozart, attended several of his "academies" but did little else for him. Eventually, there was an appointment as Court composer, but there were next to no orders for compositions. When a salary was added to the title, it was a meager one, and Mozart's last years, in spite of some notable successes (Figaro, 1786), were beset by financial worries, aggravated by Konstanze's (Mozart’s wife) many sicknesses and confinements. Although Mozart had initially thrived in Vienna, since he was in great demand as a performer and composition teacher, and his opera, The Abduction from the Seraglio, was a hit, life was seldom easy for him.

Chemistry Questionnaire Essay

What is meant by the term cis-trans isomerism? How many cis-trans isomers are present in Structure I? Draw any 2 possible cis-trans isomers. (iii) State the physical state of this lipid at room temperature. Explain your answer. [9] (b) Suggest a possible identity for each of the organic compounds A-E below. Explain your reasoning and write balanced equations for the reactions involved where possible. i) A, C11H14O2 is a neutral compound. Hydrolysis of A gives B, C7H6O2 which is a white precipitate and C, C4H10O which does not decolourise acidified potassium manganate(VII) on heating. (ii) D, C4H10O2 reacts with 2 moles of sodium metal, but not with solid sodium carbonate. On boiling under reflux with aqueous potassium manganate(VII), D gives a compound, E, C4H6O3. E reacts with alkaline aqueous iodine to give a yellow precipitate and evolves carbon dioxide when solid sodium carbonate is added. Draw structural formulae of the products of the reactions between glutamic acid and I aqueous NaOH II aqueous HCl (ii) Draw the structural formula of a dipeptide formed between glutamic acid and phenylalanine, showing the ionic form in which it would exist at pH 10. [4] [Total: 20] 5 3 (a) Iron(III) chloride is a dark brown solid which dissolves in water to give an acidic solution. This solution is used to etch, i. e. dissolve, unwanted copper from printed circuit boards. When a copper-coated printed circuit board is immersed in aqueous iron(III) chloride, the solution turns greenish blue. i) Explain, with the aid of an equation, why aqueous iron(III) chloride is acidic. (ii) Use the Data Booklet to explain why iron(III) chloride etches copper. Give a relevant equation to explain the greenish blue solution observed. (iii) Suggest what happens to the overall E0 value if the thickness of the copper coating is increased. Anhydrous aluminium chloride behaves similarly as anhydrous iron(III) chloride in that they sublime readily when heated. When 1. 56 g of aluminium chloride was placed in an evacuated vessel of volume 1. 00 dm3 at 1800C, the pressure produced was 32. kPa. (i) Calculate the apparent relative molecular mass of the aluminium chloride under the stated conditions. (ii) In the vapour phase, aluminium chloride partially exists as a dimer. Using your answer obtained for b(i), calculate the percentage of the dimer under the stated conditions. (iii) Suggest a reason why the dimerisation process of aluminium chloride is exothermic. 6 (iv) Predict, giving a reason in each case, the effect on the proportion of dimer in the equilibrium mixture if I the pressure is lowered, II the temperature is lowered. MgO(s) + CO2(g) ?H? = +117 kJ mol-1; ?S? = +175 J mol-1 K-1 8 (i) Why does the entropy increase when magnesium carbonate decomposes? (ii) Calculate the standard Gibbs free energy change, ? G? , for the decomposition of magnesium carbonate. Comment on the spontaneity of the decomposition of magnesium carbonate at room temperature. (iii) Assuming that ? H? and ? S? for the reaction are independent of temperature, calculate the temperature at which the decomposition reaction becomes feasible. (iv) Compare the ease of thermal decomposition of magnesium carbonate with barium carbonate. [8] Turn over 4 (d) Suggest a simple chemical test to distinguish between each pair of compounds. For each test, give reagents and conditions, and state what would be seen with each compound. The dissociation reactions and Ka values of carbonic acid are given below. H2CO3 HCO3- + H+ Ka1 = 4. 2 x 10-7 mol dm-3 HCO3- CO32 – + H+ Ka2 = 4. 8 x 10-11 mol dm-3 0. 10 mol dm-3 aqueous NaOH is added slowly to 20. 0 cm3 of carbonic acid and the change in pH is followed and shown below. pH x x B x A x x 10 20 30 40 10 Vol of aqueous NaOH added / cm3 (i) Calculate the initial pH of the carbonic acid, stating any assumptions you make. (ii) Calculate the pH at the first equivalence point, A. (iii) What is the pH at point B? Give a reason for your answer. [6] [Turn over 5 (b) Maintenance of pH is vital to the cells of all living organisms because enzyme activity is influenced by pH. For instance, protection from harmful pH change in the blood plasma is provided by the hydrogencarbonate/carbonic acid system (HCO3-/H2CO3). At 370C, the temperature of the human body, pH of blood plasma is 7. 4. i) Explain, with relevant equations, how the hydrogencarbonate/carbonic acid system regul ates the pH of blood plasma. (ii) Calculate the ratio of [HCO3-]/[H2CO3] for maintaining the optimum pH of blood plasma. [4] (c) Describe two differences in physical properties between transition metals and a s-block metal such as magnesium, suggesting reasons for these differences based on their atomic structures. [3] 11 (d) The oxidation of manganese(IV) oxide in alkaline solution in air produces green manganate(VI) ion, MnO42-. When manganate(VI) is added to a dilute acid, a purple solution and dark brown solid manganese(IV) oxide reforms.

How Effective Are Celebrity Endorsements

How effective are Celebrity Endorsements Ever since the start of commercial radio in the 20’s and the since the first silver screen entered the market, broadcasting messages by celebrities has been a tool employed to endorse products. †Just about every star was associated with one sponsor’s product he or she plugged. †(1). Over the years celebrity endorsement became an essential part of marketing (more than 25% of television ads feature celebrities)(5), for the endorser it became an easy way of generating an income while for the endorsing company it became a guaranteed way to reach a wide segment of potential clients.With the cost of celebrity endorsement deals reaching astronomical highs, one has to address the effectiveness of such expenditures on a company’s marketing plan and whether the economic result justifies the high cost associated with it. A better understanding to the aspects of celebrity endorsement is imperative in analyzing its worthine ss; it starts with the nature of the endorser and with a main question of â€Å"who is a celebrity endorser? † A celebrity endorser is defined as â€Å"an individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement† (2).It is not the just the TV or movie stars, it encompasses people from the world of sports, politics and business among other fields. The role also varies from endorsing a product in an explicit mode as in â€Å"I endorse†, implicit mode as in â€Å"I use†, imperative mode as in â€Å"we should use† ,co-present mode in which a celebrity appears with the product and the cases where the endorser is an expert in the range of the product manufacturing or usage. No matter what role the celebrity takes â€Å"to persuade the target audience and push them towards purchase†(3) is the key factor in the success of the campaign.Various psychological researches produced two main models that endorsers fall into the credibility model (4) and the source attractiveness model (4). The Credibility model ties the success of the endorser by how trustworthy and how much knowledge and expertise he portrays to the viewer while the source attractiveness model relates the success of an endorser by his or her physical appearance behavior and how much can the viewer relate to him or her. Few variations to the two main models exist however one role stays consistent with any model we explore and that is the persuasive role that the celebrity has to play.In addition to the different models a celebrity endorser might fit into a cultural categorization applies when identifying endorsers as well. Observing various different endorsements ads it becomes evident that certain celebrities represents certain classes in society and are meant to target that class. Celebrities targeting upper class audience are different than the ones targeting middle class and lower class, while celebrities targeting one gender or one age group are different than the other. The same differentiation applies to lifestyles, demographics and behaviors if the targeted market.It becomes evident that choosing a successful endorser requires careful attention to be paid to the target audience and to the endorser to ensure compatibility. This compatibility becomes the base of a successful endorsement campaign. Consumers have become aware and accustomed to a marketers approach, they understand the intentions of a marketer and subconsciously raise a wall to block his attempt at reaching them, and it’s a natural defense mechanism that a person uses when feeling pressured to purchase or associates the attempts of a marketer to pervious experiences.And while the average consumer is learning to block marketers, fascination with movie stars and celebrities has always increased and reached all time highs with the introduction of reality TV. Now potential consumers are int erested and have access to every minor detail in a celebrity’s life for the most part, this fascination opens the door to a different relationship that is built between a consumer and a celebrity. A celebrity is no longer just an idol but they become an everyday advisor in the sense of fashion, lifestyle and even relationships.This bond that is created between the viewer and a celebrity helps understand the effectiveness that endorsements have where marketers have failed. The celebrity builds character in the eyes of the public and that character carries on into the product he is endorsing, and even though a part of the persuasion has to exist in the product itself, but a celebrity uses his status and the character he has built to gain credibility and likeability among the target audience.This character the celebrity transfers to the product is known as the â€Å"meaning â€Å"(2). The transfer of the meaning to the product goes through three stages. The first stage is in f inding the celebrity with the desired meaning that they want to carry to the product this requires casting from the wide world of celebrity endorsers. The second stage is choosing which celebrity embodies the meaning the marketing campaign requires for the product, this stage is subject to expense restraints and availability.After deciding on an endorser stage three is the most complicated stage as in this step the endorser has to be able to transfer that meaning into the product, they have to make this meaning â€Å"available to the consumer in a material form†(2), this stage allows the consumer to accept the meaning they are given and accept the product and you use is a tool to build their own character. These three steps not only transfer the character of the endorser to the consumer but form a bond with them and the satisfaction from the product will add value to future endorsements.All these added values become part of the character of each endorser and that becomes the determinant in his or her success. The consumer is influenced by the character the endorser transfers into the product in two distinct methods, identification and internalization. Identification is defined as the attempt of a consumer â€Å"to believe the meaning or image portrayed by a celebrity endorser† (6), while internalization is defined as the acceptance of a consumer of an idea that conforms to â€Å"his or her values or belief systems† (6) when introduced by an expert.Differentiating between those two methods would determine further the method of pairing the right product with the right endorser. An expert endorsing a product that requires higher consumer involvement or that is considered highly valued or technological seem to have better success then a celebrity endorsing the same product. This result is due to the fact that products requiring higher involvement by the consumer to use or products with higher value require a higher level of understanding for t he product explaining why internalization is more effective.In return a celebrity endorsing a product requiring less consumer involvement or a product that is presented by the image it portray would have a higher success than an expert endorsing the same product. This is explained by understanding the nature of appeal of these products, with a high emphasis put on image and emotional association which is highlighted by the likeness to the celebrity endorsing. All consumers purchasing a product understand that with their purchase a certain level of risk is involved and only when the return they expect themselves earning is higher than the perceived risk will they commit to a purchase.Various studies were performed (6) to understand the nature of nature of perceived risk by the consumer and the effect of the endorser on it. The results are important to analyze, as understanding how to lower the perceived risk will serve towards more successful product sales. Studies(6) indicated that an expert endorser of a higher technological product (a computer served as the product for the study) succeeded in reducing the perceived risk by the consumer, while celebrity endorser reduced the perceived risk by consumers towards a low technological, peripherally processed product (clothing served as the product for the study.Even though there are other risks that remain beyond the effect of the endorser such as financial risk however choosing the right endorser has a direct effect on the result of the marketing campaign and impacts part of perceived risk by the consumer towards the product. These studies draw a wider picture of how not only should we evaluate the endorser by the consumer’s attitude towards them but also by their effect on reducing the risk related to a product that a consumer considers in its evaluation.Now that the selection process of an endorser and the guidelines followed in order to insure their effectiveness is explained we turn our attention to how we evaluate their effectiveness on two main goals of a marketing campaign, brand recognition and sales. Brand recognition and branding has evolved from traditionally being viewed as a marketing function to being viewed as â€Å"heart of the business activity† (7).It became an essential asset that has to be managed and its performance evaluated in terms of marketing efficiency and asset valuation. To create value in branding a company has to create a unique and strong brand association among consumers. The consumer’s role in creating a strong brand is essential since the higher the awareness between consumers to the product the more valued a brand becomes thus resulting in equity brand measured by consumer perception rather than quantitative figures.The stronger the relationship a consumer has with a brand the stronger a brand is and this concept of brand-consumer relationship is explained by examining how a consumer achieves self consistency by purchasing products the y perceive as a reflection of themselves this is defined as the â€Å"image congruence hypothesis† (7) in which consumers compare their perceptions about product to their own values and choose the one closest. 1. Ted Sherman, â€Å"History Of Celebrity Endorsement† (July 2010) 2. Grant McCracken, â€Å"Who is the Celebrity Endorser?Cultural Foundations of the Endorsement Process† Journal of consumer research , (December 1989) 3. Colleen Bee, Scott A Jones â€Å"Who is trying to Persuade me? Exploring consumer Interpretations of Endorsement based Advertising â€Å" (December 2007) 4. Hovland, Carl I and Walter Weiss (1951-1952), â€Å"The influence of Source Credibility on communication effectiveness† 5. 6. Dipayan Biswas and Abhijit Biswas, â€Å"The Differential Effects of Celebrity and Expert Endorsements on consumer Risk Preception†(June 2006) 7.